Capstone: Competitive Research

This post is included in my Capstone project development series. What is Capstone? Find out here.

Think of the competition as existing design solutions similar to my idea. Learn something from the competition’s decisions to guide design decisions moving forward. Address the broader view of the competition. Do they have similar appeal or apply to my target audience?



A travel guide mobile application. They cumulate information from the user’s location and personalize results to suggest activities and restaurants in the area depending on the time of day and weather. Also available to view are local bus stops, police stations, and public bathrooms. The target audience is likely to be travelers on vacation that want to try non-tourist food or activities.

Visually it is very bright; a white background and light blue accents with grey type. Reviews in Google Play claim the offline function is not functional and there is strong focus on restaurants, which opposes the description claims.


A mobile application for nearby locations. The user may select a category from a list and search for nearby locations or activities that fall within the category. This location will display an address, distance, website, hours, and more. Their market is anyone that can read and interested in navigating a city easily.

Colors are limited to a white background with black and blue type. Category icons are multiple colors, breaking the color scheme. Reviews on Google Play state the app has become outdated or information provided is simply incorrect.


A mobile application providing a research-supported strategy to avoiding jet lag. Upon purchasing a subscription or paying per trip, the application curates a personalized schedule on how to overcome jet lag through the limitation and implementation of light, caffeine, and sleep. The user may download the schedule to view without the need of internet connection. Their market are employees that travel frequently for work, likely well-off financially.

Colors are in a limited palette of yellow, orange, brown, blue, and grey. White is featured as a background, grey for type, and the rest of the colors are utilized to communicate icons. Reviews on Google Play have high remarks on ease of functionality, chat feature, and simplicity. Other reviews that were not satisfied stated the application was slow and prone to crashing.


The researched information on competitors in the travel market is helpful for the following reasons:

  • Use of color is not utilized to enhance design, aside from The Jet Lag application
  • Target audiences are not well defined in the design, aside from The Jet Lag application
  • Some applications may be too straightforward, not providing interesting features worth commemorating
  • Reviews of the applications provide great feedback on the functionality of the applications, aside from the content
  • The competitors tend to have functions that are not frequently revisited, or serve a function that is not needed more than once-in-a-while
  • Completing research on the topic and target audience accurately reflects the design of the application, creating greater positive feedback and usability, like The Jet Lag application

In the next stages of progress, I look forward to implementing research-supported and audience-oriented use of color and functionality. The use of iconography and limited color palette in The Jet Lag application is inspirational to me, as well as their excellent display of designing for an audience. I will be vigilant to avoid lists and designing my application to be too simple like AroundMe.